The campaigns, stories, stats and ideas worth knowing about in marketing — without the waffle.
The bread maker's biggest push in a decade leans hard on nostalgia and distinctive assets — and it's a masterclass in spending media money on what a brand already owns rather than chasing something new.
Read storyThe marketing stories worth your five minutes
New logo lock-up, a warmer palette and a "price" platform front and centre. The supermarket says it's the biggest identity change in 15 years.
An opt-in toggle is rolling out in the UK and US. Adam Mosseri says it's "a response to what people keep asking for", not a change to the default.
The airline consolidates with a single shop after a four-way pitch. First work is expected in early 2027, built around a refreshed "To fly. To serve." platform.
From November, Google Ads accounts serving UK and EEA traffic without a valid consent signal will see remarketing and conversion modelling switched off.
A 15-second teaser dropped this week, a full three months out. The discounter is betting that being first is worth more than being polished.
Campaign of the Week
Killer Stats
Your marketing doesn't need more content. It needs a reason to exist.
On the quiet shift from volume to point of viewWhy everyone chasing AI content is missing the point.
The bottleneck was never how fast you could publishThe problem with brands trying to be everywhere.
Reach is cheap. Being remembered somewhere isn'tFocus on…
Story of the Week
For five years retail media was funded out of shopper marketing and trade money. Nova Brief spoke to eight brand and agency leaders about why that's changing, what "full-funnel retail media" actually means in practice, and where the measurement still falls down.
Read the full storyThe Weekly Brief
Week of 1 September 2026 — the campaigns, moves and numbers that actually mattered.
A clean bet on distinctive assets and mental availability over anything new.
A single-shop consolidation after a four-way pitch; first work in 2027.
Opt-in only, UK and US first — not a change to the default ranking.
From November, no valid consent signal means no remarketing or conversion modelling.
New lock-up, warmer palette, and price pushed to the centre of the identity.