Section

AI

What AI actually changes for marketers — and what it does not.

News Campaigns Brand Digital AI Advertising Agencies Stats

WPP has built a 34,000 sq ft bet that production is where the AI money goes

Devon's Point, WPP's new production hub in East London, puts a giant LED stage, creator studios and AI tools under one roof. It's also a clear signal about who WPP thinks should get your production budget.

30 September 20262 min read

Amazon swaps its ad console for an AI agent, and lets brands into Alexa's answers

At unBoxed, Amazon rebuilt its ad platform around AI agents and announced Branded Conversations, a paid way for brands to shape what Alexa for Shopping tells customers.

29 September 20262 min read

What marketers actually need to know about AI search this quarter

Cutting through the noise: where AI-generated answers are actually changing traffic, and the three things worth doing now.

5 September 20266 min read

Why everyone chasing AI content is missing the point

The bottleneck was never speed of publishing.

2 September 20263 min read

AI

WPP has built a 34,000 sq ft bet that production is where the AI money goes

Amazon swaps its ad console for an AI agent, and lets brands into Alexa's answers

What marketers actually need to know about AI search this quarter

Why everyone chasing AI content is missing the point

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